SMART Marketing

Release on 2018-12-08 | by Larry Biederman

Unfortunately, it has always been and remains to this day to be the standard marketing method of most firms in the industry. It results in a rejection rate that can easily approach 100% and few advisors can deal with that much rejection ...

Author: Larry Biederman
Publisher: Dorrance Publishing
ISBN: 9781480988989
Category: Business & Economics
Page: 82
View: 249

SMART Marketing By: Larry Biederman When Larry Biederman joined Merrill Lynch in the 1960s he tried the standard sales tactics – and, like half of all financial advisors, was in danger of failing and quitting. But when he tweaked his process he ended up in the top 5% of brokers in his firm and went on to fifty years of a successful and fun career. In this book, Biederman explains his five marketing steps to enjoyably build and expand your financial advisory practice. From identifying prospects, developing a relationship, providing superior service, and more, each step comes with a clear explanation, scripts, case studies, and closing action steps for you to implement in your own business. Highlighting independent research and his personal experiences, Biederman shares proven advice for every financial advisor, no matter your experience level. You can earn your dream client’s investment business and build a career that provides success and fulfillment. Tired and boring sales tactics will get you tired and boring results – if you get any results at all. By using your own creativity and passion, you’ll not only have success, you’ll have fun. A brisk guide to working smarter, not harder, this book is key to your success.

Language: en
Pages: 82

SMART Marketing

Authors: Larry Biederman

Categories: Business & Economics

Type: BOOK - Published: 2018-12-08 - Publisher: Dorrance Publishing

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