Making a Marque

This book tells the story of the constant battle for recognition on both sides of the Atlantic.

Making a Marque

This book shows how Rolls-Royce turned its very name into a byword for luxury. Few brands in any field carry the cachet of Rolls-Royce--and it's a cachet rooted in the incredibly high quality, luxury, and attention to detail that has marked their cars for more than a century. This history of Rolls-Royce motor cars runs from the company's origins in 1904--when Charles Rolls met Henry Royce and drove the car that Royce was developing--through the outbreak of World War II. Peter Moss shows how the pairing of Royce, engineering genius, and Rolls, the businessman, was the foundation of the company--but that Rolls-Royce's long-term success relied just as much on managing director Claude Johnson's innovations in promoting the cars and the company. That marketing, and the publicity it generated, helped Rolls-Royce stand out in a crowded field as the market for cars exploded worldwide. Richly illustrated with little-seen marketing materials and ephemera, and buttressed by internal documents of meetings and plans, this book shows how Rolls-Royce turned its very name into a byword for luxury.

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Making a Marque
Language: en
Pages: 464
Authors: PETER. ROBERTS MOSS (RICHARD.), Richard Roberts
Categories:
Type: BOOK - Published: 2021-06 - Publisher:

This book shows how Rolls-Royce turned its very name into a byword for luxury. Few brands in any field carry the cachet of Rolls-Royce--and it's a cachet rooted in the incredibly high quality, luxury, and attention to detail that has marked their cars for more than a century. This history
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Language: en
Pages: 700
Authors: William Blackstone, John Bethune Bayly
Categories: Law
Type: BOOK - Published: 1840 - Publisher:

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Royal Dictionary, English and French and French and English: English and French, 1873.-v.2.Français-anglais, 1872
Language: en
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Categories: English language
Type: BOOK - Published: 1873 - Publisher:

Books about Royal Dictionary, English and French and French and English: English and French, 1873.-v.2.Français-anglais, 1872