Marketing Management

The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text.

Marketing Management

Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

More Books:

Marketing Management
Language: en
Pages: 816
Authors: J. Paul Peter, Jr Donnelly, James
Categories: Business & Economics
Type: BOOK - Published: 2012-10-11 - Publisher: McGraw-Hill Education

Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies.
Product Portfolio Management And Corporate Performance In The Banking Sector
Language: en
Pages: 128
Authors: J. Paul Peter, Jr Donnelly, James
Categories: Banks and banking
Type: BOOK - Published: 2005 - Publisher: Emerald Group Publishing

Books about Product Portfolio Management And Corporate Performance In The Banking Sector
Principles of Marketing' 2008 Ed.
Language: en
Pages: 433
Authors: J. Paul Peter, Jr Donnelly, James
Categories: Banks and banking
Type: BOOK - Published: 2008 - Publisher: Rex Bookstore, Inc.

Books about Principles of Marketing' 2008 Ed.
Ontology-Based Applications for Enterprise Systems and Knowledge Management
Language: en
Pages: 423
Authors: Nazir Ahmad, Mohammad
Categories: Computers
Type: BOOK - Published: 2012-08-31 - Publisher: IGI Global

"This book provides an opportunity for readers to clearly understand the notion of ontology engineering and the practical aspects of this approach in the domains of two interest areas: Knowledge Management Systems and Enterprise Systems"--
Marketing Management
Language: en
Pages: 813
Authors: J. Paul Peter, James H. Donnelly
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Irwin Professional Pub

Marketing Management: Knowledge and Skills, 8/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. This text strives to enhance knowledge of marketing management and advance student skills, so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that