Reinventing Print

But as the decade progressed the potential of letterpress printing, now a technology left far behind by the publishing establishment, began to obtain a vaguely radical or 'alternative' aspect, and so became an appropriate medium for the ...

Reinventing Print

With the rise of digital technology as a design tool and its acceptance as simply part of the tool chest for today's design studios, there has been a re-evaluation and return to exploring pre-digital typography. Design studios no longer flaunt their digital hardware, in fact quite the opposite. This attitudinal change toward digital technology has coincided with a growing fascination and re-evaluation of those pre-digital skills and processes that had been considered in recent years to be irrelevant. Mapping the rise of digital technology and examining the infinite possibilities it offers and the profound cultural and technical influence it has had in all aspects of visual communication. This text also focuses on our current post-digital age, in which the technology itself has become sufficiently common-place for us to fully recognize what it excels at and what it does less well. Reinventing Print focuses on those skills and processes which have been re-appropriated and irreverently liberated by a new generation of typographers, designers, and artists, raised with digital technology in their pockets and forever at their fingertips. In this post-digital age, traditional typographic craft is new, different and therefore exciting, potent and culturally subversive.

More Books:

Perspectives on contemporary printmaking
Language: en
Pages: 368
Authors: Ruth Pelzer-Montada
Categories: Art
Type: BOOK - Published: 2018-07-23 - Publisher: Manchester University Press

This anthology, the first of its kind, presents thirty-two texts on contemporary prints and printmaking written from the mid-1980s to the present by authors from across the world. The texts range from history and criticism to creative writing. More than a general survey, they provide a critical topography of artistic
Print Culture
Language: en
Pages: 164
Authors: Frances Robertson
Categories: Art
Type: BOOK - Published: 2013 - Publisher: Routledge

With the advent of new digital communication technologies, the end of print culture once again appears to be as inevitable to some recent commentators as it did to Marshall McLuhan. And just as print culture has so often been linked with the rise of modern industrial society, so the alleged
Reinventing Letterpress
Language: en
Pages: 192
Authors: Charlotte Rivers
Categories: Letterpress printing
Type: BOOK - Published: 2010 - Publisher:

Reinventing Letterpress is a lusciously tactile, desirable, take-anywhere bundle of letterpress work. Letterpress is in the throes of a revival, with designers and creatives of all kinds rediscovering the artistic opportunities this most traditional of printing techniques has to offer. The letterpress look taps into the popularity of the handmade
Reinventing Print
Language: en
Pages: 208
Authors: David Jury
Categories: Design
Type: BOOK - Published: 2018-07-12 - Publisher: Bloomsbury Publishing

With the rise of digital technology as a design tool and its acceptance as simply part of the tool chest for today's design studios, there has been a re-evaluation and return to exploring pre-digital typography. Design studios no longer flaunt their digital hardware, in fact quite the opposite. This attitudinal
ID
Language: en
Pages:
Authors: David Jury
Categories: Industrial design
Type: BOOK - Published: 1999 - Publisher:

Books about ID