THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships

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Summary of Matthew Dixon and Brent Adamson's The Challenger Sale Taking Control of the Customer Conversation NOTE TO READERS: This is a summary and analysis companion booked based on The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon & Brent Adamson. We strongly suggest you purchase the

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, you will discover how to stand out from the competition by learning to master the art of customer conversation. Matthew

To be successful, business leaders need to challenge their relationships. Dixon and Adamson needed to understand what sets apart top-performing reps from the average performing ones. Together with their colleagues at Corporate Executive Board, Dixon and Adamson investigate the attitudes, behaviors, knowledge, and skills that matter to reps that have